ABOUT
Now.
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I’m Alexandra (though many people call me Ally) and I am a freelance marketing consultant, content creator and proofreader.
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I’ve worn a few hats throughout my career, but communication has always been at the heart of what I do. Whether it be through an email, marketing collateral, a website or a face-to-face meeting, communication is often the deal-breaker in winning and keeping business, and I am passionate about it. ​When time and budgets are pushed, or companies or individuals don't have the skills or inclination, marketing and self-promotion can often be malnourished. Whatever the reason, I can help.
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I specialise in content generation, marketing consultancy (including social media management) and proofreading. My clients aren't industry-specific, and they vary in size and need. For me, it's not about what you do and how big your company is, it's about your story and how you tell it.
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When I’m not working, I can often be found on a muddy walk or run, deliberating over my favourite brunch options and picking up litter — I can’t stand the stuff!
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And then.​​​
I started my career at a trade development agency delivering large-scale business events, providing business development services and working with governments (UK and China) to develop trade relations. I managed business delegations to China and events for Prime Ministers, Premiers and royalty. I was known as the person that would 'make it happen' — though I'm happy to admit that I was unable to see through one request of removing 'Dippy' the diplodocus from a business dinner at the Natural History Museum!
In 2009, I was appointed director of a growing communications agency. I designed and delivered a number of communication campaigns for companies looking to expand their business internationally, and I set the foundations for the company's own international growth.
In 2012, I wanted to make a change so I embarked on a personal venture: an online and pop-up fashion boutique called teastained Lil. The boutique sold timeless yet affordable fashion using inspired and creative approaches to shopping. I curated pop-up experiences in Shoreditch, Camden, Piccadilly, Kensington and Brent Cross and hosted many style events across London. The company won a small business award and was a finalist in Boxpark's 'best pop-up shop' competition. As a small business owner, I acted as a mentor for other fledgling businesses for The Guardian's business mentoring programme.
In 2019, I took some time out to raise my three children, which has allowed me to develop a very different set of skills in resourcefulness, diplomacy and micro management! Whilst based at home, I decided to develop my professional skill-set and qualified as a proofreader with The Publishing Training Centre.​​​​